By Whitney Phaneuf

Jim Beloff and his lovely wife Liz have been evangelizing the uke since 1992, after they purchased one at the Pasadena Rose Bowl Flea Market. The rest, as they say, is history.

The Beloff’s company Flea Market Music went on to publish — in partnership with Hal Leonard — two of the best-selling ukulele songbooks of all time: The Daily Ukulele: 365 Songs For Better Living and The Daily Ukulele: Leap Year Edition. Jim is also the author of The Ukulele—A Visual History (Backbeat Books), instructor for Happy Traum‘s Homespun Tapes series, and songwriter who has co-written with Herb “Ohta-san” Ohta and Lyle Ritz.


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Watch above as Jim and Liz perform “The Open Road,” a song from his 2014 double album, Dreams I Left In Pockets.

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